EVALUATION 5

How did you attract/address your audience?

For our film Memento Mori we tried experimenting in new ways to try and attract audiences from all over to alert the audiences to viewing our film and raise awareness. We wanted to try and find a very vast range of publicizing our film and one was through social media.

We created a Facebook page for the film allowing people to comment on it and share their opinions on the film with one another offering feedback about it. Another way was also creating a twitter page for the film and updating status’ about it letting followers know all about it and also will be spread by people retweeting and replying with feedback from the viewer and audience of the film.

We did this after inspiration from the UK film council digital innovation fund, using these types of social media will increase online awareness of our film making it ever more publicized.

Another way to gain online awareness was by creating a film website and having all of our promotions linked on it such as Twitter and Facebook so people can find us easier and also making a homepage of the website very big and visual for the viewer to enjoy.

We hope to get slots 6 weeks in advance, with 30 second clips of our film on television or on radio or in the cinema will promote our film very well creating awareness. Then when the date of release comes closer we will introduce longer trailers of our film in cinemas in order to entice the viewers into watching our film.

We will also have print media with a film poster of our film being on displays on billboards, bus stops and outside the cinema. We will also have the poster published in magazines such as EMPIRE magazine where a lot of film lovers read this they will see out film and become interested by it and hopefully feel motivated enough to come to the cinema and see it. On our poster we will have an image of the mental patient

Also we aim to have our film done by Secret Cinema where subscribers are sent messages telling of where the film will be screened and it will be in a private mental asylum in order to match the themes of our film. People would come dressed as mental patients themselves and role-play and staff dressed as doctors to add to the excitement.

The aspects of the film opening which would hook the audience is the shot of the eye looking under threat and dangerous to imply the person is mental which would make the viewer wonder what is wrong with this person and what they are doing. The final shot would also entice the audience as we show the mental patient walking out of the asylum and to freedom which sparks questions about what will happen now he is free and who did it ?